A little bit of This "n" That

Posts tagged ‘Shoes’

Dear Betts Shoes


Today I received an email from Betts Shoes of which in the subject line was the following :

Dear Michelle, Say “I Do” in the perfect pair of shoes.

I posted the below on their Facebook page.

Dear Betts Shoes.

I’m writing to you on here as I am unable to reply to your automated newsletter in email format that I just received. Primarily about how you really need to re-engage with your consumers, including working on your demographic when sending out Marketing emails that are clearly outlined for specific individuals in mind.

This brings us to basic PR 101 – “Know Your Target Market” Which I hate to tell you, but you failed. As a single woman, receiving and email where in the subject line it reads “Michelle Say “I Do’ in the perfect pair of shoes, I’m offended.

Your email marketing strategy presumes that everyone in your email list is getting married.

What if I were Gay ? You do know Betts Shoes, that under Australian Legislation Gay Marriage is Illegal, but then again you could send out an email about Glitter shoes and that might make me feel better.

What if my Partner had just died?  Tough luck so it seems from your end, and also I’d be pretty stuffed as your selection of all black shoes for the funeral just really doesn’t measure up anyway.

What if I just got divorced? Actually I’d either be celebrating or I’d burst into tears because the thought of marriage would just make me ugly cry (Actually you could then send the glitter shoes email to me as well).

What if I were single? This is not a What If? This is the case, I am single, I’m not in a relationship and I’m not getting married.

Do yourself a favour – get someone in who knows a little bit about marketing, and not isolating your key consumer base rather than someone who only knows a thing or two about shoes.

That or I could give you the response that I wanted to email back ;

Dear Betts Shoes “Go die in a Fire”

Regards Michelle.

A Glass Case of Emotion.


 

  

This past week I have found myself at   a point where I honestly do believe my head is about to explode.

The term “Mind-Fucking” should not be allowed in real life. It should be left back in the conversations that P-Diddy and Jonah Hill have in “Get Him to The Greek”.

 I don’t like how for some reason our relationships of the past seem to rear their nasty little heads up just when you think everything is going so well in your life . (Well, I may be slightly deluded here thinking everything is going well, but it’s the reassurance I have combined with my love of wine and cigarettes).

 Saturday Night I found myself confronted with “He who shall not be named”. I was totally unprepared, even though if I do say so myself I was looking a million bucks. ( I think the term we are looking for here was I had a little bit of RAWRRRRR! going on.)

His reaction to seeing me was an attempt to run away from what clearly was not going to be a pleasant discussion. I walked away and then decided that I had every right to stand up to him and give him a piece of my mind.

I marched right over there as quickly as my 5 inch Electric Blue Robert Roberts could take me.

 A piece of my mind at 8.15pm in the middle of a packed pub, involved me cursing at him telling him how much of a coward he was and why on earth had he not yet been deported. I honestly did not realise how possible it was for me to be so horrifically angry and nasty all in one go.

After this and me still having a bit of a psycho fit, the conversation turned into an adult conversation of two grown-ups trying to understand exactly what went wrong, and the backlash response of me launching a traumatic A-bomb of information on the man that reduced him into a blubbering crying mess.

At the time I was proud of my moment as I clearly wanted him to feel all the pain that he had made me feel, and then I realised it made me just as bad as him.

 After telling friends what happened, they didn’t really agree and the conclusion that they came to was “He deserved it”.

 The lack of communication when the break up occurred was the instigator for my mood along with the fact that he had disappeared to find himself , surely running away to another country isn’t going to solve your problems, and coming back to the country where you created the problems DEFINITELY isn’t going to solve anything.

 Seriously, Dude,  Australia is a big place – Don’t shit on your own doorstep and then rock back up to the same bloody city thinking that you will never have to deal with the crap that you created.

 All the apologies and crying and whatever else he wanted to give to me as an excuse on Saturday basically have made my brain go into melt down mode. The Glass Case of Emotion overtook me for the weekend and also over the past few days. The anxiety has been a little too much to deal with, but I’m having to build the bridge and get over it.

 Understand this though, I wont be taking him back, I just wanted him to hurt as much as what I did.

 I accomplished this.

 It doesn’t make me a bad person. In fact I did what most people wish they had done and never had the opportunity to do so.