A little bit of This "n" That

Posts tagged ‘Facebook’

Dear Betts Shoes


Today I received an email from Betts Shoes of which in the subject line was the following :

Dear Michelle, Say “I Do” in the perfect pair of shoes.

I posted the below on their Facebook page.

Dear Betts Shoes.

I’m writing to you on here as I am unable to reply to your automated newsletter in email format that I just received. Primarily about how you really need to re-engage with your consumers, including working on your demographic when sending out Marketing emails that are clearly outlined for specific individuals in mind.

This brings us to basic PR 101 – “Know Your Target Market” Which I hate to tell you, but you failed. As a single woman, receiving and email where in the subject line it reads “Michelle Say “I Do’ in the perfect pair of shoes, I’m offended.

Your email marketing strategy presumes that everyone in your email list is getting married.

What if I were Gay ? You do know Betts Shoes, that under Australian Legislation Gay Marriage is Illegal, but then again you could send out an email about Glitter shoes and that might make me feel better.

What if my Partner had just died?  Tough luck so it seems from your end, and also I’d be pretty stuffed as your selection of all black shoes for the funeral just really doesn’t measure up anyway.

What if I just got divorced? Actually I’d either be celebrating or I’d burst into tears because the thought of marriage would just make me ugly cry (Actually you could then send the glitter shoes email to me as well).

What if I were single? This is not a What If? This is the case, I am single, I’m not in a relationship and I’m not getting married.

Do yourself a favour – get someone in who knows a little bit about marketing, and not isolating your key consumer base rather than someone who only knows a thing or two about shoes.

That or I could give you the response that I wanted to email back ;

Dear Betts Shoes “Go die in a Fire”

Regards Michelle.

A Right to Reply.


Below is the current Facebook Status of quite a few of my Facebook Friends.

Some I have chosen to delete other I have chosen to comment on and a few I have just chosen to ignore.

This is the status that was being posted followed by my right to reply.

“Indonesian Tsunami..Australia gives $1 billion in aid, Pakistan floods..Australia gives $66.5 million in aid. THE WORST floods in Australian history destroys homes, towns, life and businesses…Australian government donates a lazy $1 million.. pull your finger out of your ass Anna Bligh and Gillard start looking after your own, post this to try & make them wake the hell up! Other countries may donate too “

Facebook Friends,

 Both of these situations hit THIRD WORLD countries who physically did not have the funding to help themselves.

We must thank our lucky stars that WE are not a Third World Country who must solely rely on the assistance of other nations to help us in a time of crisis such as the one that we find ourselves currently in.

 With 75% of Queensland classified as a natural Disaster zone ( For those of you in the US this is the ENTIRE  State of Texas and for those of you in the UK – It’s the UK five times over) the extent of the damage clearly cannot be assessed in a dollar value at such an early stage. Our Government have said they are prepared to do whatever it takes to assist the people of Queensland.

Anna Bligh,  has proven herself to be an amazing leader in this time of heartache and disaster and is keeping level-headed in attempting to be a backbone to her state as well as she can.

The Queensland Government itself has only a limited State Budget that can be used in allocation in such dire times. Hence why there is the opportunity to DONATE to the cause of which the last time i looked the tally was over $32 MILLION DOLLARS.

For reference the USA have offered us assistance.

Please check these things before posting this kind of status. Instead, try posting a link on how people can actually help would be more proactive and positive thing to do.

In addition just for this blog – If you would like to assist victims of the Queensland Floods please click on the link below and donate – Every Little Helps.

http://www.qld.gov.au/